As the Director of Branded Content at Fictionless and former Creative Director of MTV World, Roye is a Clio, Shorty, Webby and Telly Award winner who develops high impact content and strategy to amplify our messages. At MTV, he conceived and executed integrated marketing initiatives for leading brands. Highlights include The Music Experiment campaign for Intel, which won the 2013 Shorty Award for Best Use of Social Media, and the Cover the World series for Chevrolet, which was nominated for a Webby Award. At Imagine Health, he is charged with the mission of bringing life to medical messages which have become dull, soft and even muted.